About Us

Story of ZAHRA:

Born from the hands and heart of Fatema Al Zahraa, ZAHRA is a  celebration of craftsmanship, femininity and timeless design. What began in 2021 as handcrafted beaded jewelry has blossomed into a luxury label for women who dare to standout - one bead at a time.

Rooted in Fatema’s name and spirit, ZAHRA - meaning flower and  radiance - represents both beauty, empowerment and exclusiveness. At its heart, ZAHRA empowers women - both the makers and the  muses - giving Egyptian female artisans a platform to create, earn and express their talent through intricate embroidery and beadwork.